Invitingly sweet and melt in your mouth delicious, fruit crumble is undoubtedly a national favourite. Humble Crumble founder Kimberley Innes, recognised from a very young age the nostalgic power this loveable pudding holds.
Launched in Southwark’s Borough Market, Humble Crumble now offers its unique customisable crumble pots in Spitalfields Market, with plans to open up more locations in 2023. The business is projected to have served 200,000 crumbles by the end of the year with its social reach amassing to just under 100 thousand followers on Instagram alone.
The professional milestones don’t stop there, Ms Innes was recently listed on the Telegraph X Natwest 100 Female Entrepreneurs Watchlist, published November 22. Ms Innes explained her thought behind applying for the place, she said: “The main reason I applied was because it was a female entrepreneurs list. It can be quite a lonely journey. And it's nice to meet other female business owners who understand what it's like to run a business as a woman.”
Over the years Ms Innes has overcome many obstacles being a female CEO and running a niche brand. She recalled: “I’ve also had a lot of people undermine what Humble Crumble is because it does look like a very female space. Because it is pink and it is pretty and there are a lot of women who work there. It tends to be older men, or traders within markets who aren't being the nicest.”
A lifelong crumble admirer, Ms Innes always had held an obsession with creating the perfect crumble from the age of 12. Reflecting on the journey from humble beginnings at farmers markets to now managing a growing team of 26, Ms Innes said: “My life has been about crumble for so long. It’s weird to me that I run a crumble business, it doesn't always feel like real life.”
Image Credits: Borough Market
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